Percolometria is a fashion film created for the Italian brand Corneliani.
The request from art director Pablo Arroyo was to develop, for the brand’s new campaign, an idea capable of surprising the audience and breaking away from the conventions of classic fashion films, in which new garments are presented in a traditional manner.

The work took shape in an atmosphere of complete creative freedom, allowing for the conception of a technically original and visually striking solution: a dancer, whose head and hands are replaced by abstract elements, performing in imagined spaces composed of geometries inspired by the Bauhaus universe, while wearing selected pieces from the new collection.

Corneliani crowned the campaign by sending out 750 iPads containing the video to journalists, influencers, and its top clients.