2018 • Corneliani
Percolometria is a fashion film created for the Italian brand – Corneliani.
The request from the art director Pablo Arroyo was to develop an for the brand’s new campaign which could surprise and depart from the usual notions of the classic fashion films where new garments are presented in a conventional way.
The project was executed in a completely liberal atmosphere which provided the opportunity to conceive a technically original and visibly attractive solution.
A dancer with head and hands replaced by abstract elements, who dances, whilst wearing certain garments from the new collection, within imaginary spaces composed of geometric images inspired by the Bauhaus4 universe.
The Corneliani campaign was concluded by the sending of 750 iPads containing the video content to journalists, influencers and its top clients.